When J Balvin was spotted engaging in a game of outdoor basketball alongside Jimmy Butler in New York City, it was bound to capture attention. However, what truly grabbed onlookers’ focus was the footwear he was sporting. Unveiling his fourth collaboration with Jordan Brand, the spotlight was on the Air Jordan 3, showcased in a previously unseen colorway named “Rio.”

The Colombian singer’s initial partnership with Jordan Brand began in December 2020 with the introduction of the Air Jordan 1 “Colores Y Vibras.” This was followed by the Air Jordan 2 in 2022, and in 2023, the Air Jordan 3 “Medellín Sunset.”

Looking ahead to the coming year, the “Rio” colorway takes center stage, named after his son, who was born in June 2021. This upcoming shoe boasts a sleek, black design, accentuated by a combination of black, solar flare, and total crimson abyss shades.

The shoe’s foundation is crafted from black leather, enhanced by grey elephant print overlays gracing the toe and heel areas. A captivating multicolor gradient midsole adds an extra dimension of style, while translucent heel tabs showcase J Balvin’s logo, providing a personalized touch. Other unique elements also serve to connect the silhouette to his son, Rio.

Anticipate the release of the J Balvin x Air Jordan 3 “Rio” in the summer of 2024, available at select retailers and online via Nike, priced at $250 USD. This collaboration promises a fusion of fashion and personal significance, capturing the essence of J Balvin’s journey and style in the world of footwear.