The White Organization surpasses 500 million followers on social media and becomes the first sporting organization to reach that number

The Real Madrid is a global club that, among other things, uses social media to reach every corner of the globe. The fans of Real Madrid from all over the world feel connected to their favorite club through internet platforms.

This has caused the Chamartin collective to gradually increase their virtual community until they reached a record number. And it turns out that, according to data from the analytical tool Blinkire, Real Madrid has amassed more than 500 million followers across all of its social media platforms, making it the first sporting organization to achieve so.

A club across all networksThe White Cube has 37 official users throughout all of its sections, speaking different languages on Facebook, Instagram, WhatsApp, X (Twitter), Tiktok, YouTube, Line, Snapchat, Twitch, LinkedIn, Weibo, Wechat, Toutiao, Douyin, and BiliBili.

Additionally, according to data from Real Madrid itself and from SimilarWeb, the team generated 3 billion interactions in a single season and is the most popular football team website in the world.